Bad Credit? No Problem: Ford Offers Lower F-150 Interest Rates for Higher-Risk Borrowers
The promotion, which will run to the end of the month, aims to make new F-150s more affordable and boost quarter-end sales.
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Ford
Ford has launched a sales promotion that offers lower interest rates on F-150 pickup trucks to buyers with subprime credit scores.
As The Wall Street Journal reported, the incentive is intended to make purchasing a new F-150 easier to manage for borrowers with a low credit score while simultaneously boosting end-of-quarter sales.
Offer is slated to last through September.
As is the case with all new cars, it’s expensive to buy a full-size pickup truck right now. New-vehicle prices have spiked nearly 30 percent since the beginning of the pandemic in 2020, making it especially difficult for low-income buyers with shaky credit histories to snag a car off a dealer lot. According to a Wall Street Journal report, Ford has launched a promotion to make purchasing a new F-150 pickup a bit more financially feasible for higher-risk borrowers.
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Michael Simari|Car and Driver
2025 Ford F-150 XLT.
While Ford hasn’t released details about the range of interest rates being offered as part of the promotion, the WSJ report claims that Ford’s finance arm could give subprime borrowers a similar rate to those with a top credit score, or around 5 percent currently. Ultimately, rates are decided based on Ford’s proprietary credit scoring model, and Ford doesn’t intend on lending to anyone unable to make payments.
Backing up that claim, a Ford spokesperson told the Journal, “We only finance customers we believe are creditworthy and have the capacity to pay. We have done these types of national programs in the past, extending a promotional rate to customers who meet our credit criteria.”
In addition to making trucks more accessible to consumers, the promotion is also designed to boost sales. The F-series remains the top-selling pickup in the United States, with 222,459 units sold in the second quarter of 2025 (in addition to the F-150, that figure also includes F-250 and Super Duty models). Still, Ford is looking to increase F-150 sales at the end of this quarter. This promotion, which is expected to conclude at the end of this month and the final day of the third fiscal quarter, will undoubtedly help move some product.
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Austin Parsons
Associate Editor
Austin’s car fixation began at a young age and at 1:64 scale. Eventually, Hot Wheels weren’t cutting it anymore, so he developed an obsession with his father’s full-sized 1965 Ford Mustang instead. Desperate to break into the automotive industry, he bartered his way into a job at a local BMW dealership by promising to stop hurling nerdy technical facts at the salesmen who came into the neighboring coffee shop where he worked. That was also around the time when he started writing automotive reviews, news articles, and technical guides for a number of local and international publications. Now at Car and Driver, Austin brings more than 10 years of experience in the automotive industry and an all-so-common love-hate relationship with German engineering to the table.